We build effective messaging and activation campaigns that move voters from apathy to action.
WE ARE THE FORCE CAPABLE OF CHANGING THE DIRECTION OF THIS COUNTRY.
WE ARE NOT JUST ANOTHER DEMOCRACY ORGANIZATION.
We're not building another institution that talks to Washington. We're building one that talks to America. Extraordinary organizations protect voting rights, fight in the courts, organize communities, and develop public policy. That’s not the gap we’re trying to fill. Our strength is communication. We combine trusted, women-led, national voices, experienced political communicators, compelling creative content, national reach and relationships, and innovative audience strategy to
NOT ONLY EXPLAIN WHAT'S HAPPENING, BUT MAKE PEOPLE UNDERSTAND WHY IT MATTERS TO THEIR LIVES.
If we want to change politics, we have to change the conversation. We don’t need another white paper. We need better strategy and storytelling. We can’t fight 21st-century propaganda with 20th-century tactics.
Facts matter, but they don't move people. Stories do. Politics doesn't only happen on cable news or in campaign ads; it happens through music, entertainment, art, creators, sports, social media, and conversations between people who trust each other. That's where we want democracy to show up.
SDI is exploring new ways to bring democracy into American culture and everyday life:
Culture + Arts — Artists, musicians, filmmakers, writers, performers, and cultural institutions can tell stories in a way that traditional politics can't.
Creators + Trusted Voices — We partner with people who already have relationships with audiences traditional politics struggles to reach.
Digital Innovation — Experiment with emerging platforms, formats and creative approaches instead of relying on yesterday's political playbook.
Unexpected Spaces — Take conversations about freedom and democracy outside Washington and political media and into communities, events and cultural spaces.
Storytelling — Translate abstract threats to democracy into stories about people's freedoms, families and futures.
